Facebook Adds "Repost" Button for Select Users

Key summary

Facebook users in Thailand have noticed a new button labeled "Repost" appearing below posts, located between the Comment and Share buttons. Similar to a feature on Instagram, the "Repost" function allows users to repost content, which then appears on their profile without requiring an additional caption, unlike the Share button. However, users can add a note after clicking "Repost" to express their thoughts. The feed displays a "Repost" icon, the profile picture of the user who reposted, and the original post. The number of reposts is displayed separately from the regular share count. Meta is gradually rolling out this feature to a select group of users or conducting A/B testing. There has been no official announcement regarding the timeframe or conditions. For brands and creators, this could be a new way to organically distribute content and a metric for analyzing content performance. The impact on reach or the algorithm has not yet been confirmed.