JORAKAY Launches 'Challenge Cracked Floors' Campaign to Shift Consumer Mindset on Concrete Repair

Key summary

Many Thai homeowners view floor repair as a difficult and costly hassle, often tolerating damaged concrete surfaces that are peeling or eroding. JORAKAY addresses this insight with its new campaign, 'Tha Chon Lon Koran Pang' (Challenge Cracked, Eroded, Ruined), promoting the attitude that floors can be repaired without needing major renovations. The brand highlights its Floor Smooth Patch product, which simplifies the repair process from six steps down to just two: cleaning and applying the patch. This solution allows areas to be reopened for general traffic within 24 hours or heavy vehicle traffic within 48 hours, helping consumers overcome fears of time-consuming projects.