LINE BEAUTYTECH WORKSHOP 2026 Unveils Data-Driven Strategies for Beauty Market Growth
Marketing Oops
Key summary
The LINE BEAUTYTECH WORKSHOP 2026, organized by LINE for Business, highlights the shift in the beauty industry from product innovation to leveraging digital data and insights for sustainable sales. Key speakers analyzed consumer behaviors across different generations, noting that Gen Alpha parents show three times higher engagement despite fewer messages. The event emphasized social commerce growth, with the Thai market valued at approximately 5.2 billion baht and growing by 18% compared to 2024. Strategies focused on converting first-time buyers into repeat customers through CRM and loyalty programs are central to the workshop's agenda.
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Official source
Marketing Oops
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