Shapermint Finds Success on TikTok Shop with Affiliates Over Age 35

Key summary

While TikTok is often associated with Gen Z trends, US shapewear brand Shapermint discovered that 60% of its top-performing TikTok Shop affiliates are over 35. The company, which targets women aged 35 to 65, leverages creators who share similar life experiences and body types to demonstrate product fit and comfort effectively. Since launching on the platform two years ago, Shapermint has built a network of over 5,000 active affiliates who have produced more than 20,000 videos since January 2026. Sales grew by as much as 515% month-over-month in early 2026, with the brand projecting total annual sales to reach approximately $10 million.