WPP Media Thailand and Google Experts Share Strategies to Capture Attention in Digital Video Era
Marketing Oops
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Key summary
At Sync SPARK 2026 by WPP Media Thailand, Rapi Rojwirasing from WPP Production and Pichcha Tilakanon from Google discussed how consumer attention is driven by content expectations, format, and placement rather than just duration. They highlighted the distinct roles of short-form content for discovery and long-form content for deep dives, along with three techniques to improve video completion rates on YouTube.
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Official source
Marketing Oops
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