Blubic Group Proposes 'Adaptive Experience' Model to Transform Banking Customer Service
Prachachat
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Key summary
Blubic Group (BBIK) advocates shifting from product-centric development to an Adaptive Experience (AX) model powered by Data and AI. The company argues that modern customer experience (CX) must be a CEO-led strategic priority, supported by a 'Feel Above, Build Below' framework and a three-stage evolution path: fixing basics, differentiating through signature moments, and becoming adaptive to predict customer needs.
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Prachachat
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