Commerce Minister Subhasree Orders Three Ministries to Leverage IMF-World Bank Meetings for Community Product Growth

Key summary

On October 20, Deputy Prime Minister and Commerce Minister Mrs. Supachai Sudthiporn directed the integration of the Ministry of Commerce, the Ministry of Culture, and the Ministry of Tourism and Sports to capitalize on the upcoming 2026 IMF-World Bank Group Annual Meetings. The initiative aims to link trade, culture, and tourism to increase the value of Thai goods and services, expand international markets, and generate income for entrepreneurs and communities. The Commerce Ministry is tasked with developing products, branding, and market connections, utilizing intellectual property (IP) finance concepts alongside community items such as Thai fabrics for home decoration, cloth bags, and Thai food. The Culture Ministry will promote cultural assets and the creative industry, including performances, Muay Thai, and Thai artists to create international awareness and business opportunities. The Tourism and Sports Ministry will focus on linking Thai identity and activities with tourism promotion and MICE business opportunities to stimulate spending. These efforts are intended to continue after the meetings conclude, ensuring that international event opportunities translate into tangible income distributed to local businesses and communities.