Consumers Shift Fitness Spending to Equipment and Experiences as KTC, PUMA, and Fitness First Embrace Hybrid Training
The Story Thailand
Published
Key summary
KTC reports that consumers setting competitive goals are expanding spending from gym memberships to equipment, nutrition, recovery, and experiential activities. This trend is driven by the rise of Hybrid Training and HYROX, with PUMA launching specialized footwear for 2026 and organizing training camps, while Fitness First utilizes body screening and specific classes to support athletes preparing for events like HYROX.
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Source report
The Story Thailand
Read original ↗https://www.thestorythailand.com/ktc-fitness-first-puma/