Marshall Launches Thailand's First Livehouse and Unveils New Product Strategy for 2027
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Key summary
Marshall has officially opened its first livehouse in Bangkok, Thailand, in 2025, marking a strategic shift from being solely an audio equipment brand to building a music culture ecosystem. The company is focusing on experiential marketing through the 'KEEP LIVE MUSIC ALIVE' campaign, aiming to connect its brand, music/culture, and products. In October 2024 (October 15-17), the brand hosted 'LIVE FROM MARSHALL LIVEHOUSE,' a showcase event that featured collaborations between established legends like 'Hin Lek Fai' and The Darkest Romance, alongside six emerging Thai artists including Rattanakosin Breakin Crew, Ford Trio, Nixsa Jingle, Hymmapan Electron, Fordecision, and Officesyndrome. For 2027, Marshall plans to expand its product lineup into three categories: headphones, home audio & soundbars, and portable/party speakers. A new party speaker, the Bromley 150, was launched as a key highlight of this initiative.
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Source report
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