Santisiri CEO Forecasts Headline Property Market Recovery Driven by Infrastructure and Economic Stabilization

Key summary

Uthai Uthaisaek, Managing Director of Santisiri Public Company Limited, stated that the Headline property market is expected to recover following a slowdown caused by pandemic-related travel safety concerns. The company has launched 'The Standard Hua Hin Residence', a luxury beachfront project valued at 4,500 million baht with pre-sales exceeding 40% since 2024 and an anticipated completion in early 2072. Uthaisaek noted that Headline remains a popular second home destination for Bangkok residents alongside Khao Yai and Pattaya, supported by annual tourism of approximately 17 million visitors. While supply is limited due to land constraints and high prices averaging a 10% annual increase, Santisiri maintains inventory across three segments including mass market and luxury options. The CEO attributes current market stability over the last nine months to economic factors such as flooding and rising costs, suggesting that government measures like the 'One House Per Person PLUS' policy could stimulate demand by improving loan accessibility. Future growth is contingent on government stability, investment policies, and corruption reduction efforts.