SpicyDisc Founder Pichai Jirathivat Discusses Evolution of Thai Music Industry from Tapes to Streaming and AI
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Key summary
Pichai Jirathivat, the executive behind Central Group and SpicyDisc, shares insights on the 20-year evolution of the Thai music business. He highlights the shift from a monopoly era dominated by major labels with their own media outlets to an independent landscape where artists can succeed without labels. The transition from selling physical tapes and CDs to streaming has significantly reduced per-unit revenue, making live performances crucial for artist income. Additionally, Pichai views the rise of AI-generated music not as a threat but as a natural market evolution that the industry must adapt to.
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