Thai Smartphone Market Set to Grow as Installment Services Boost Consumer Spending
Kaohoon - 전체

Key summary
Kasikornbank Securities maintains a positive outlook on Thailand's gadget stocks, citing the expansion of smartphone financing services as a key driver for market growth. The Thai smartphone market is projected to reach approximately 209 billion baht in 2026 (B.E. 2569), representing a 10.3% increase from the previous year. Kasikornbank Securities forecasts that combined profits for the sector will grow year-over-year and quarter-over-quarter in the third and fourth quarters of 2026. Key beneficiaries include COM7, ADVICE, and IT, which are expected to gain market share. SG Capital (SGC) aims to issue new loans totaling 14 billion baht in 2026 through its SG Finance Plus program, targeting a non-performing loan ratio below 3%. The average selling price of smartphones is expected to rise by 30-50% in 2026.
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Source report
Kaohoon - 전체
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