Thailand Enforces 'No ID, No Ads' Rule for Online Social Media Platforms Starting November 1

Key summary

The Thai government will require social media platforms operating in Thailand to verify the identity of advertisers before ads are published, effective November 1, 2026. This measure, under the 'No ID, No Ads' framework, aims to prevent fraud and scams by ensuring that both the advertiser and any third parties facilitating the ad payment or promotion are clearly identified. The Ministry of Digital Economy and Society (DESD), led by Minister Chaiyachon Chidchob, has coordinated with major platforms like Meta to implement these verification standards. Advertisers can use government-issued documents or digital identity providers meeting IAL2 standards for verification, rather than mandatory facial scans for all individuals. Platforms must retain necessary user data for at least 90 days after the ad campaign ends to support investigations into fraud. The government clarifies that identity verification does not imply state endorsement of ad content or products.