Thailand Mandates Identity Verification for Online Advertisers Starting November 1, 2026

Key summary

The Thai government will require social media platforms to verify the identity of all advertisers before ads are published, effective November 1, 2026. Under the 'No ID, No Ads' framework, platforms must confirm the identity of anyone involved in running an ad, including agencies and individuals boosting posts, not just the payer. Advertisers can use government-issued documents or digital identity providers meeting IAL2 standards for verification. Platforms must retain advertiser data for at least 90 days after the ad campaign ends to aid investigations into fraud.