Thailand's Digital Economy Ministry Urges Meta to Strengthen Advertiser Identity Verification

Key summary

The Digital Economy and Society Department (DE) in Thailand has requested Meta to enhance identity verification measures for advertisers on its social media platforms. This initiative aims to curb online scams by requiring strict adherence to new regulations effective November 2026, which mandate document checks combined with facial recognition or high-reliability digital identity systems. Meta has confirmed its commitment to comply with the Electronic Transaction Committee's announcement published in the Royal Gazette on May 5, 2026, and will retain advertiser data for at least 90 days after ad campaigns end. Both parties discussed progress on implementation, with Meta encouraging advertisers in Thailand to complete verification by early November 2026. Additionally, Meta pledged to collaborate with DE and the Electronic Transaction Development Agency (ETDA) to communicate requirements and prepare small and medium enterprises (SMEs) to meet the deadline while continuing their digital business operations.