Thailand's Tourism Authority Targets High-Value Growth with Five Strategic Directions for 2027
Prachachat
Key summary
The Thailand Tourism Authority (TAT) has outlined its strategy for the year 2027, focusing on shifting from volume to value. Under the 'Amazing 5 Economy' framework and a 'Partnership 360' mechanism involving all sectors, TAT Governor Thapanee Kiatpaiboon aims to grow tourism revenue by at least 5%. The strategy covers five directions: Wellness and Longevity Tourism (Healing is the New Luxury), Festival Economy (365 Days of Celebration), Creative Economy (Meaningful Love Journey, Thai craftsmanship, and Creatrip Thailand), Sustainable and Regenerative Tourism (Chiang Mai Prototype), and Trusted Thailand (quality and safety standards).
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Official source
Prachachat
Read original ↗https://www.prachachat.net/business/news-2084851