Thailand Targets 1.12 Million Singapore Arrivals by End of 2026 at ITB Asia

Key summary

The Tourism Authority of Thailand (TAT) is leading 14 operators to ITB Asia 2026 in Singapore, focusing on wellness and sustainable tourism to attract high-value travelers. The event runs until October 23 at Marina Bay Sands and is expected to generate at least 266 business appointments. TAT Deputy Governor Kittipong Prapattong opened the Thailand Pavilion, which features the 'Thai Sanctuary: The Layer of Well-Being' theme and an AI photo booth. Singapore recorded 673,114 arrivals between January 1 and October 19, 2026, with a target of over 1.12 million by year-end. TAT is partnering with Singapore Airlines, KKday, Klook, and Trip.com for promotions covering airfares, wellness, adventure, sports, and family travel through early 2027.