Thailand Targets 244 Million Baht Revenue from ASEAN and India Shoppers in 2026
Thansettakij
Key summary
The Tourism Authority of Thailand (TAT) aims to generate at least 244 million baht in tourism revenue by attracting approximately 30,000 shoppers from ASEAN countries and India under the ASEAN INDIA+ SHOPPERS IN THAILAND 2026 project. This initiative involves partnerships with over 50 entities to promote shopping activities as a primary driver for travel and spending. The strategy seeks to position Thailand as a regional shopping destination while encouraging repeat visits to boost the local economy.
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Official source
Thansettakij
Read original ↗https://www.thansettakij.com/economy/671580