The Holiday Group Launches 'Sien Panitch' Instant Noodle Brand with 80-Year-Old Recipe
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Key summary
The Holiday Group, known for HOLIDAY PASTRY and YOLK, is launching a new instant noodle brand called 'Sien Panitch' (เส้นพาณิช). The brand features a Tom Yum noodle recipe inherited from the Jintaiheng family for over 80 years. The first store will open at Siam Paragon on October 25, 2026, with a target revenue of 70 million baht and plans to expand to five locations by 2027.
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Smart SME - 전체
Read original ↗https://smartsme.co.th/content/the-holiday-group-%e0%b9%80%e0%b8%aa%e0%b9%89%e0%b8%99%e0%b8%9e%e0%b8%b2%e0%b8%93%e0%b8%b4%e0%b8%8a/