Jeff Satur Signs with Universal Music Southeast Asia to Expand Global T-Pop Career

Key summary

Universal Music Southeast Asia (UM SEA) has signed Jeff Satur, a Thai singer-songwriter and actor, to expand his international reach. The artist, who has achieved over 2 billion streams globally including hits like 'Ghost' and 'Fade', will release his second studio album in Q2 2027. His upcoming plans include a stadium solo concert in Thailand and a world tour spanning late 2027 into 2028. He is scheduled to perform at the GRAMMY Museum in Los Angeles in 2026 and appeared on Good Day New York.