China's Online Food and Beverage Market Grows in First Half of 2026 Amid Shift to Health-Focused Products
Department of International Trade Promotion (DITP)
Key summary
In the first half of 2026, China's online food and beverage market reached a total sales value of 304,570 million yuan, representing a 5.1% increase compared to the same period last year. While sales volume grew by 3.8%, the market saw a distinct shift towards higher-value products, with meat products leading growth at 24.2%. Functional beverages, particularly those for beauty and skin care, drove significant expansion within the beverage sector, growing by 26.6% overall. The data indicates a transition from competing on volume to competing on product quality and health benefits.
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Official source
Department of International Trade Promotion (DITP)
Read original ↗https://www.ditp.go.th/post/flai0m7zn9v5xtn3tufez0lo