China's Supplement Market Projected to Reach 484 Billion Yuan by 2030 Amid Shift Toward Health Safety and Value

Key summary

According to iiMedia data, China's dietary supplement market was valued at 377.5 billion yuan in 2025 and is expected to grow to 484 billion yuan by 2030. Consumer priorities have shifted toward products that address specific health needs, meet safety standards, and offer value. A 2026 iiMedia survey indicates that 40.17% of consumers prioritize a product's ability to solve their health problems, followed by product standards (33.82%), price and value (33.71%), user reviews (33.61%), expert recommendations (32.47%), brand reputation (32.36%), and ingredient safety (32.15%). Immune support supplements lead demand at 35.80%, followed by strength-building products (35.17%) and specific-use items like sleep aids or hair loss treatments (30.59%). Concerns regarding false advertising (37.46%) and lack of transparency remain high. The China Chamber of Commerce for Import and Export of Medicines and Health Products reported that total trade between January and June 2026 reached $6.216 billion, with exports rising 4.91% to $2.359 billion and imports falling 2.98% to $3.857 billion compared to the previous year. Cross-border e-commerce platforms like Tmall Global are highlighted as key channels, where specific-category products such as high-purity fish oil and joint care items show strong sales growth.