Consumer Confidence Index for October 2026 Declines to 46.5

TPSO (Ministry of Commerce)

Published 2026-11-06

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Key summary

The Office of Trade Policy and Strategy (TPA) revealed the results of a survey of 5,585 people, indicating that the overall consumer confidence index for October 2026 was 46.5, a decrease from 48.9 in the previous month. This is below the confidence level of 50. The current conditions index is 36.5, and the future expectations index is 53.1. The main negative factors include debt burden, high living costs, geopolitical uncertainty, and flooding. Government measures and exports provide some support, but are not yet sufficient for a full recovery.

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Business Insight — Publisher’s Perspective

The reported decline in Thai consumer confidence to 46.5 in October, driven by high living costs and flooding recovery concerns, suggests that businesses manufacturing or distributing goods in Thailand may face reduced purchasing power among households, particularly outside Bangkok where regional indices fell below the neutral mark. This shift could lead to cautious consumer behavior, potentially impacting sales volumes for non-essential items or products sensitive to price fluctuations. For SMEs and entrepreneurs, who already registered low confidence levels alongside farmers and private sector workers, the combination of high debt and flood-related expenses might constrain their ability to invest in inventory or expand operations. While the Ministry of Commerce is implementing measures such as controlling essential goods prices and reducing platform fees on e-commerce sites like Shopee, TikTok Shop, and Lazada under 'Thailand Helps Thailand' initiatives, these actions may offer temporary relief but do not guarantee a reversal of the underlying economic pressures. Businesses should consider that geopolitical uncertainty affecting energy prices could further influence operational costs, necessitating flexible pricing strategies or cost management approaches without assuming any specific outcome regarding supply stability or market recovery.

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Source report

TPSO (Ministry of Commerce)

Read original ↗https://www.tpso.go.th/news/2611-0000000003