K-Beauty Market in UK Sees 65% Growth Driven by Innovation and Value
Department of International Trade Promotion (DITP)
Key summary
According to Circana data cited by the Thai Trade Office (TTO), K-Beauty sales in the UK grew by 65%, driven by consumer confidence in new innovations and value for money. Major retailers like John Lewis, Boots, Superdrug, Sephora UK, and Primark are expanding their offerings. A new 'Ultra-Cheap K-Beauty' segment is emerging via TikTok Shop and online channels. The TTO London suggests Thai exporters can capitalize on this trend by focusing on natural extracts, ease of use, and utilizing social commerce platforms like TikTok Shop to enter the market efficiently.
M31 has compiled the key facts based on reporting from the source below. Please refer to the original article for details.
This article was restructured with AI-assisted translation and may contain errors. Please refer to the original source below for accuracy.
Official source
Department of International Trade Promotion (DITP)
Read original ↗https://www.ditp.go.th/post/hlzm7n2oaqdejloj2zph268w