McKinsey Survey Highlights Global Agriculture Pressures and Shifting Investment Trends
Department of International Trade Promotion (DITP)
Key summary
McKinsey & Company's 2026 'Global Farmer Insights' survey of over 5,500 agricultural producers across 10 countries reveals that farmers are facing heightened global pressures, including geopolitical tensions, climate change risks like El Niño, and rising input costs. Consequently, net spending intentions have dropped globally from 46% in 2024 to 22% in 2026, with Argentina showing the largest decline at 49%. Farmers are prioritizing liquidity, reducing fertilizer purchases first (36%), while shifting towards generic products and biological solutions. Adoption of agricultural technology remains strong, particularly digital agronomy and precision hardware, though high-cost automation like robotics lags behind.
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Official source
Department of International Trade Promotion (DITP)
Read original ↗https://www.ditp.go.th/post/ddyocijcgcwr7i79hkk4xwfn