Mexican Food Delivery Market Growth Creates Opportunities for Thai Cuisine

Key summary

A study by DiDi Food and Trendo reveals that Mexican food consumption habits are shifting due to the rise of food delivery platforms and increased acceptance of international cuisine. In 2025 (B.E. 2568), the platform recorded approximately 130 million orders, with over 65% of restaurants on DiDi Food being SMEs. While pizza remains the top ordered item across 24 of Mexico's 32 states, Asian cuisine is gaining significant traction among Gen Z consumers (ages 18-24), who show a 41% search interest in Japanese food. Sushi orders exceeded 5.5 million in 2025 alone. The report highlights that Thai restaurants with the 'Thai SELECT' symbol are already present in key cities like Mexico City, Cancun, and Playa del Carmen. Experts suggest Thai operators can leverage digital channels to reach younger demographics by adapting menus for delivery quality and local tastes, utilizing social media with Spanish-language content.