Thailand Promotes Rice Sales at Guangzhou Gourmet Week 2026
Department of International Trade Promotion (DITP)
Key summary
The Thai Trade Office in Guangzhou conducted the 'Think Rice Think Thailand' campaign during the Guangzhou Gourmet Week (GGW) 2026 from October 10 to 19, 2026. The event featured nine Thai businesses representing ten brands, including Thai SELECT restaurants and products. Activities included free rice distribution, special sales zones, cooking demonstrations by Thai SELECT chefs, and a genuine Thai rice exhibition. Online promotion via KOLs on Xiaohongshu, WeChat, and Weibo reached over 1.1 million views. Total sales amounted to 426,000 yuan (383,000 yuan offline, 43,000 yuan online). New products like Thai jasmine rice soda and ice cream were developed for the event.
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Official source
Department of International Trade Promotion (DITP)
Read original ↗https://www.ditp.go.th/post/ehlgd4ro3fyyp2e8w20qhqx2