Thailand's Ministry of Commerce Launches 'KHAOPRANEAT Fair 2026' to Elevate Premium Rice Market

Key summary

Dr. Kirida Paopichit, Deputy Minister of Commerce, opened the KHAOPRANEAT Fair 2026 at One Bangkok on October 22–25, 2026, aiming to enhance the value and competitiveness of Thai rice through quality development, branding, and direct market linkage. The event features activities including rice tasting, pairing workshops, and business matching sessions connecting farmers with buyers, hotels, restaurants, and chefs. Under the 'Market-led, Innovation-supported, Income-increased' approach, the Ministry has selected 466 producer groups nationwide for promotion. A cited success story involves 'Klang Khao' (Bamboo Leaf Scented Rice) from Nakhon Sawan, where pricing increased from approximately 35 baht to 60–80 baht per kilogram after communicating its unique quality and characteristics to consumers. Future plans include a follow-up event at Talad Trai Jai in Chiang Mai and the Thailand Rice Fest 2027.