US Consumers Prioritize Retail Basics Over AI Shopping Technology
Department of International Trade Promotion (DITP)
Key summary
A recent AlixPartners survey of over 9,000 US consumers indicates that while interest in new technologies is growing, fundamental retail factors remain the primary driver for purchasing decisions. The report highlights specific adoption rates for AI search tools across different demographics and income levels, alongside persistent consumer demand for physical inventory, organized stores, and staffed service. Additionally, the data covers price transparency concerns in the apparel sector, the shift from influencer promotion to brand collaboration, and the continued importance of in-store experiences at retailers like Coach, Ralph Lauren, and Dick's Sporting Goods.
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Official source
Department of International Trade Promotion (DITP)
Read original ↗https://www.ditp.go.th/post/jcsvcamqogc0d06t0ixcrsmq