Yunnan Province Sees Record Tourism Revenue During Chinese National Day Holiday

Key summary

According to the Yunnan Provincial Department of Culture and Tourism, the region welcomed 20,549,600 tourists during the Chinese National Day holiday, generating total tourism revenue of 21,966 million yuan. This represents an increase of 4.8% in visitor numbers and 4.5% in revenue compared to the previous year. The average daily expenditure per tourist was 489.01 yuan, with an average stay of 2.8 days. Key destinations included Lijiang Ancient Town, Guandu Ancient Town in Kunming, Dali Ancient Town, Dukezong Ancient Town in Shangri-La, and Jiaotong Ancient Town. The province implemented 835 promotional measures and distributed cultural tourism consumption coupons worth 70 million yuan across 16 cities. Long-distance travel demand surged, with car rental services with drivers increasing by nearly 80% nationwide and over 1.5 times in Yunnan according to Ctrip data, while Feizhu reported a nearly 30% increase in Yunnan. Kunming ranked among the top five cities in China for self-driving tours. Long-haul flights exceeding 2,000 kilometers saw a popularity increase of over 40%. Homestay bookings placed Yunnan in the top three provinces nationally, with Dali, Lijiang, and Kunming as popular destinations. The Ancient Towns attracted a total of 11,717,200 visitors, averaging 1,673,900 per day, an increase of 2.3% in visitor numbers and 2.1% in revenue. Cultural events such as the 2026 Chaoyin Storm Super Concert at Guandong Stadium in Kunming drew 35,000 attendees, while the East Coast Food & Culture Season at Tianchi Lake increased tourist numbers and spending by 12.4% and 13.7% respectively.