Charoen Pokphand Senior Chairman Proposes Strategies to Enhance Competitiveness Through AI, Energy Infrastructure, and Water Management

Key summary

At THE STANDARD ECONOMIC FORUM 2026, Mr. Dhanin Chearavanont, Senior Chairman of Charoen Pokphand Group, presented strategies to elevate the Thai economy, focusing on developing people to utilize AI and technology while preparing energy infrastructure and water management. He emphasized that executives should "guide, not dictate" to allow the younger generation to think and take responsibility. Technological changes must begin with people's readiness, and organizations must develop employee skills before implementing technology. CP aims to utilize robots in the agricultural sector, food industry, retail, and distribution centers to increase accuracy and efficiency. The agricultural sector must manage water systematically to reduce the impact of floods and droughts, and he proposed the idea of integrating agricultural areas for joint management, allowing landowners to participate. Regarding energy, it is necessary to prepare electrical infrastructure to support AI, data centers, and new industries. In terms of management, CP is adjusting its approach to be more agile by decentralizing decision-making to frontline staff, using AI to track data, and providing opportunities for teams to learn through hands-on experience.