Betagro Acquires Majority Stake in Freshket to Expand FoodTech Ecosystem

Key summary

Betagro Public Company Limited (BTG) announced via Betagro Ventures that it is investing to acquire a majority stake in Freshket, an online food ingredient distribution platform for Thailand's HORECA sector. The partnership combines Betagro's international-standard production capabilities and logistics network with Freshket's digital platform and distribution reach. Freshket currently lists over 10,000 products and serves more than 20,000 operators, maintaining a delivery accuracy rate exceeding 98.5%. Future strategies include expanding product imports such as seafood and premium Japanese ingredients, extending service areas beyond Bangkok, Pattaya, Hua Hin, and Khon Kaen to other regional centers, and developing Cold Chain Logistics systems.