Tablet Shipments Fall 23% to 32 Million in Q3 2026, Omdia Reports

Key summary

Omdia, a research firm, reported that the number of tablets shipped globally in the third quarter of 2026 decreased by 23% compared to the same period last year, reaching 32 million units, the lowest level in nearly three years. The regions most affected were the Middle East, China, and Western Europe. Himani Mukka, head of research at Omdia, stated that this decline is due to ongoing supply chain issues, causing tablets to be among the last products prioritized by manufacturers. This problem is expected to continue into 2027 and is unlikely to improve until at least 2028. Apple maintained the highest market share at 36.0%, with 11.6 million units, a decrease of 27.5%. Samsung ranked second with a 16.9% market share, equivalent to 5.4 million units, a decrease of 21.7%. Lenovo ranked third with a 12.7% market share, representing 4.1 million units, which was the only company to experience an increase in unit sales.