Salesforce Acquires Braze for $5.66 Billion to Integrate Customer Engagement Platform
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Key summary
Salesforce announced the acquisition of Braze, a customer engagement platform (CEP), for $5.66 billion in cash paid to current Braze shareholders. The deal involves integrating Braze's AI-driven real-time marketing capabilities with Salesforce Marketing Cloud, CRM systems, and Data 360 to enhance personalized customer relationships across mobile apps, websites, email, and messaging channels.
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Official source
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