Phiraburi Group Elevates Role as Developer and Creator of District-Level Ecosystems in Bangkok

Key summary

Phiraburi Group is building on over four decades of experience in co-developing the landscape of Bangkok, elevating its role from a real estate developer to a developer and creator of district-level ecosystems (District Ecosystem Developer and Curator) under the concept of "Built for Good," which aims to create sustainable value for people, communities, and the metropolis. According to the World Bank, livable cities must be driven by four pillars: environment, people, infrastructure, and economy. Phiraburi Group believes that balanced urban planning and district development will help attract talented individuals, support business growth, and lay the foundation for long-term economic stability. This concept is reflected in the development of the Phrom Phong district and new projects in the southern Sukhumvit area, including BITEC BURI and SUMMER Lasalle. BITEC BURI integrates the concepts of WORK, LIVE, PLAY, and EAT, connecting the BITEC exhibition and conference center, BHIRAJ Tower at BITEC, BITEC Live, BEAT Active, SAMA Garden, and SAMA Foodtory. SUMMER Lasalle is developing office spaces in low-rise buildings and lifestyle areas in a green environment. Piti Phatra Buri, CEO of Phiraburi Group, said that the future of urban development is to create ecosystems that connect different areas and elements together to enhance the everyday experiences of people.