ASV Rebrands with New Autumn/Winter 2026 'Part Time Princess' Collection
Brand Buffet
Key summary
ASV has launched a significant rebranding effort, updating its logo, concept, and design direction to create a more accessible and natural brand identity. The new Autumn/Winter 2026 collection, titled 'Part Time Princess,' reinterprets the idea of princess energy as a state of mind rather than a traditional role. Designs feature an effortless yet intentional aesthetic, blending feminine elements like tutu skirts with androgynous proportions and oversized hoodies to reflect duality. The line incorporates tiara symbols across various apparel items, encouraging customers that being a princess does not require external validation.
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Official source
Brand Buffet
Read original ↗https://www.brandbuffet.in.th/2026/10/asv-new-dna-part-time-princess-collection/