BEANS Coffee Roaster Launches Limited-Edition Hokkaido Cheesecake Pop-Up in Thailand
Brand Buffet
Key summary
Under the leadership of Channada Taweethin (known as 'Nub'), Eat & Drink Public Company Limited and BEANS Coffee Roaster are officially launching CHEESE WONDER, a frozen specialty cheesecake from Hokkaido, Japan. The initial pop-up store will open at Siam Paragon on November 5, 2026, running until January 15, 2027, with a limited stock of 30,000 units. Following the Bangkok launch, locations are planned for Don Mueang and Suvarnabhumi airports two weeks later. The product is imported via air freight to maintain freshness, with prices starting at 470 baht for a two-piece set.
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Official source
Brand Buffet
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