CP Ram Launches 9 New Plant-Based SKUs to Meet Demand for 'Real Food' in Thailand's Vegetarian Market
Brand Buffet
Key summary
CP Ram Co., Ltd. (CPRAM) is shifting its strategy for the 2026 Vegetarian Festival by introducing 9 new stock-keeping units (SKUs) and expanding its portfolio of over 50 ready-to-eat vegetarian products. Driven by consumer demand for 'Real Food'—fresh vegetables, mushrooms, tofu, beans, and grains—and a move away from ultra-processed ingredients like wheat or cassava flour, the company aims to generate revenue year-round rather than just during the nine-day festival period. The company plans to use Phuket as a strategic 'Living Lab' to test new flavors and pricing before national rollout, while managing supply chain challenges such as rising transport costs and flooding that have increased vegetable prices.
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Official source
Brand Buffet
Read original ↗https://www.brandbuffet.in.th/2026/10/cpram-reshapes-vegetarian-festival-a-9-day-fast-into-a-365-day-lifestyle/