Easy Money Group Reports Younger Clientele, Focus on Trading Cards and Gold

Key summary

Suthee Panawor, CEO of Easy Money Group, revealed that the average age of customers at pawn shops has decreased from the 40-50 age range to the 20-30 age range, with an increasing number of freelancers and online merchants seeking liquidity. The most popular assets are gold, followed by diamonds, watches, branded goods, and electronics. The company is currently studying the criteria for accepting premium trading cards due to their high value, but does not accept damaged goods, canned food, or Art Toys due to their short lifespan. Antiques are not accepted due to the difficulty in assessing their value and their niche market. Sithwichai Tangthanakit, Chairman, stated that the pawn shop business has grown during periods of economic recovery, not during crises, as customers redeem their assets to reduce interest burdens. Easy Money has a loan portfolio of over 30 billion Thai baht, with an average annual growth rate of 20%. The redemption rate is above 90%, and the default rate is only 1-2%. Currently, there are 100 branches nationwide, with plans to expand by another 10 branches next year.