Fitness First Invests 330 Million Baht to Expand Thailand Operations Amid Rising Personalized Fitness Demand
Marketeer
Key summary
Fitness First is investing 330 million baht over the next 12 months to open new clubs, renovate existing locations, and enhance services including personal training, Pilates, and body recovery. The company reports that member visit frequency has increased by 25% since 2024, with personal training participation growing from 6,000 users in 2024 to 15,000 currently. Group exercise classes such as yoga and Pilates have seen a 73% increase over the past five years, while HIIT classes rose by 159%. Revenue has returned to pre-pandemic levels, with a target growth of 5-10% annually.
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Official source
Marketeer
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