Krungsri Auto Launches $mart Creators 2026 Program to Cultivate Content-Driven Sales Professionals

Key summary

Krungsri Auto, a subsidiary of Krungsri Ayutthaya Bank Public Company Limited, held the launch event for the $mart Creators 2026 project, the third year of the Krungsri Auto $mart Finance program. The program's concept is "#SkillsCompleteForEveryContent" to develop sales teams across the country into content-driven sales professionals who can effectively communicate with customers in the digital age. The event was held as a full-day workshop for selected sales teams, packed with knowledge from professional gurus and TikTok creators who served as mentors and coaches. These mentors included Mr. Man-Thanawut Awa-yawanon, Ms. Belle-Pichit Jai Pothisiri, Mr. Sor-Thanach Thangthanasap, Mr. Thai-Tai Praditkaset, Ms. Tonayon-Ratchanon Wilawat, Mr. Lek-Anochai Jararungrojkul, and Ms. Arm-Kanchanit Surinsaphanan, each with unique content expertise such as lifestyle, storytelling, news, on-screen communication, and viral coffee business content. These mentors will guide the work of their team members to make it outstanding and reach target customers. The winners of the third edition will serve as brand ambassadors for Krungsri Auto. This project is part of the Krungsri Auto Smart Finance program, which has been running for over 18 years, under the principle of responsible lending.