Meiji High Protein Claims No.1 Brand Thailand 2026 in Ready-to-Drink Protein Category
Marketeer
Key summary
CP-Meiji has secured the top spot for its Meiji High Protein brand in the ready-to-drink protein category for 2026, marking the first year Marketeer surveyed this specific segment. The brand, launched in 2014 as Thailand's first high-protein pasteurized milk, now accounts for a significant portion of the market which has grown over 100% in the last three to four years. Key developments include Meiji being the first to introduce sugar-free formulas in 2022 and maintaining a standard retail price of 49 baht since its inception.
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Official source
Marketeer
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