MultiplyByEight Launches 'BITETO' Rice Snack Brand Focused on Gen Z Lifestyle
Brand Buffet
Key summary
MultiplyByEight, a Thai brand developer known for Pastel Creative and Mahanakhon, has expanded its portfolio into the snack category with the launch of BITETO. This new rice crisp snack utilizes Thai fragrant rice and positions itself as a lifestyle product suitable for various moments in daily life. The company adopted an online-first strategy to gather real-time consumer feedback before expanding to modern trade channels. Additionally, the brand features a character named Bito Sung to build a friendly relationship with younger consumers through interactive experiences.
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Official source
Brand Buffet
Read original ↗https://www.brandbuffet.in.th/2026/10/biteto-rice-snack/