Thai Fitness Market Sees Surge in Personal Training Demand as Fitness First Expands with 330 Million Baht Investment

Key summary

The Thai fitness market is experiencing a shift towards performance and wellness, driven by a change in consumer mindset where exercise is viewed as an investment. Data from Fitness First Thailand between 2021 and 2026 shows that the proportion of members hiring personal trainers rose from 17% to 27%, representing a 10% growth, while trainer usage hours are projected at 1.5 million annually. Concurrently, Fitness First is investing 330 million baht to open new branches and rebrand existing locations over seven years, introducing zones for popular trends like HYROX and Pilates Reformer.