Thai snack firm SUNSU launches baked potato chips as third hit product after billion-baht revenue surge

Key summary

Sunsu Solution Co., Ltd., known for its jelly and squid snacks, is testing the market with Injoy, a new line of baked potato chips priced at 35 baht. The company reported revenue of 1,954 million baht in 2025, a 471% increase from the previous year, driven by viral products like jelly and spicy squid snacks. Founded by former YouTubers Sarat Padomporn and Kant Atthakorn, the firm previously faced a 17 million baht loss before pivoting to low-calorie options. While competitors like Tao Kae Noi generated significantly higher revenue, Sunsu achieved comparable net profits of 378 million baht. The new potato chip launch aims to secure a third hit product in a market dominated by major brands.