The Baristro Expands to Bangkok's Thong Lo Amidst Intense Coffee Market Competition

Key summary

The Baristro, a specialty coffee brand originating from Chiang Mai, has successfully opened its first branch in Bangkok's Thong Lo district. Founded by Thanit Suwanich, the brand achieved rapid growth within two months of launch, attracting both specialty coffee enthusiasts and new consumers with signature menus featuring high-quality Thai beans. Partnering with Central Develop Public Company Limited for expansion, The Baristro plans to open 7-10 additional branches nationwide, including locations at Central World and Phuket. The company also launched 'Blue Coffee,' a mass-market brand priced starting at 50 baht, which has grown by 10-20% in the previous year with three existing branches in Bangkok.