US Consumers Seek Human Connection Over Digital Convenience in Retail Experience
Positioning
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Key summary
A new survey by The Harris Poll and Quad reveals that US consumers are prioritizing tangible experiences and human elements in brands over digital convenience. Key findings include a majority preferring physical products, valuing in-store visits for their experiential nature, and showing strong preference for human-made goods and imperfect branding over AI-generated perfection.
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Official source
Positioning
Read original ↗https://positioningmag.com/insight/116581