Asian Singles Seek Deep Connections Despite Digital Age Loneliness

Key summary

A survey by Ipsos and Match Group involving 4,000 single individuals across Japan, South Korea, India, and Thailand reveals that while loneliness is prevalent, there is a strong desire for meaningful relationships. In Thailand specifically, 85% of singles reported feeling lonely, yet 62% are actively seeking new connections. The data highlights a shift towards prioritizing relationship quality over quantity, with 72% preferring deep bonds over superficial ones. Digital tools are used by 53% of Thai singles to combat loneliness, and 46% have used dating apps in the last year. Match Group is launching a 'Human Connection' campaign in Thailand with partners AIS, TIMS, and GILC to address these issues.