Former MP Sirichok Claims 1% Stake in Online Gambling Site Shuffle.com Could Be Worth 152 Million Baht

Key summary

On October 19 at 20:40, former Songkhla MP Sirichok Sopha posted on his Facebook page regarding a statement by Chaiyaphum MP Suchada Sang Thanaprasert of the Bhumibol Party. Suchada admitted that her husband, Mr. Taiyang Chang, holds a 1% stake in the online gambling website Shuffle.com. Sirichok argued that while 1% appears small, the business's financial performance suggests a much higher value. Citing profit and loss accounts for Natural Nine B.V., the operator of Shuffle.com, which show revenue of $187.54 million (approx. 6,189 million baht) and operating profit of $46.05 million (approx. 1,520 million baht) in 2025, Sirichok applied a valuation multiple based on a comparable transaction by Entain. Using an estimated 10x EBITDA multiple derived from the Entain deal, he calculated the total company value at approximately 15,200 million baht, making the 1% stake worth roughly 152 million baht. He noted that net profit for 2025 was $40.63 million (approx. 1,341 million baht), implying a 1% share would yield about 13.4 million baht in profit alone, though this is not actual dividend payment. Sirichok stated Suchada did not explain to the public that this small percentage represents a sum most Thai people cannot dream of owning.