Former Thai TV Anchor Attributes Industry Decline to Digital Auction and Social Media Shift
Naewna
Key summary
Tat Narakorn Tityan, a former prominent news anchor in Thailand, posted on Facebook analyzing the decline of the Thai television industry. He traced the turning points from the 2014 digital TV auction to the rise of Facebook Live. Tat noted that the 2014 auction by the National Broadcasting and Telecommunications Commission (NBTC) required all new digital channels to air 20% news content. He recounted his role in establishing a news department for GMM Grammy's new stations, which launched on July 2, 2014, with a program called 'Khao Rob Wan'. However, he stated that the military junta (COC) forced all TV channels to broadcast government programs at 6:00 PM starting in 2014, blocking prime-time advertising revenue. He further argued that Facebook Live, introduced by Facebook in 2015, allowed anyone to broadcast content, causing a disruption that has negatively impacted the industry for over 12 years. Tat concluded by questioning the direction the current NBTC will take the Thai TV industry.
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Official source
Naewna
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